Leasing Automation: Is It The Best Choice For You?
In today’s fast-paced rental market, convenience is essential. Automated leasing services offer a tempting solution: self-guided tours that let potential tenants view properties on their own schedules — no leasing agent required. On the surface, it sounds like a dream come true for both property managers and renters. However, when you take a closer look, the flaws become apparent.
Here's why automated leasing services may not be the greatest option, particularly when compared to traditional in-person showings.
Personal Connection
Renting a home is a big decision. Prospective renters often have questions — not just when it comes to the property — but what’s included, lease terms, landlord expectations, and numerous other matters. A self-guided tour can't address these questions on the spot.
In-person showings allow agents to establish trust, assess fit, and go over questions on the spot, making the rental process more personable and reassuring for tenants. A vacant home doesn’t sell itself. Good leasing agents will highlight features that renters might overlook, like recent renovations or community perks.
Security
Let’s be honest — handing over digital access to a vacant unit comes with risks. While automated leasing services have security protocols, they’re not foolproof. There have been instances of vandalism, squatters, and even fraud associated with self-showing systems.
In-person showings provide a human layer of oversight and accountability. Leasing agents can ensure your home is secured, in its best showing condition, and that any problems are resolved in a timely manner.
Agents also get a first impression of potential tenants. Are they respectful of the space? Do they show genuine interest? Are there red flags? These subtle cues can’t be captured through an automated system.
Technical Issues
Apps crash. Lockboxes malfunction. Phones die. Tenants get frustrated. With an in-person showing, any hiccup can be smoothed over by someone who knows the process and the property inside out.
Bottom Line
Automated leasing platforms do offer some clear advantages: convenience, 24/7 access, and the ability to streamline the scheduling process — especially helpful for out-of-town renters or during high-demand seasons. For property managers handling large portfolios, self-guided tours can reduce overhead and increase showing volume.
But those benefits come with trade-offs. They sacrifice the human element — and in real estate, that element matters. From building trust to protecting your property and spotting good tenants early on, nothing replaces the power of personal interaction.